Medicine would not advance without clinical trials, period.
It’s a fact we all know and believe. We also all know that when it comes to clinical trials and medical studies the biggest hurdle that is faced is patient recruitment. At Clinical Ally we hear about this struggle all the time. Here are some of the biggest challenges we hear about and solutions that we can put in place to help.
Challenge Number One: Potential patient recruits can’t find me online.
We have talked to CROs, trial physicians, and others that say this is the number one problem they have. It’s also a problem that can be resolved with the right digital marketing plan. Plans need to be made well in advance of phase one of the clinical trial. A website that is SEO ready is the first piece of the puzzle. Once launched, the targeted social media ads and search engine optimization can lead recruits to your front door. Every clinical study is different, and marketing that is tailored to that study is crucial.
Challenge Number Two: Those running clinical trials don’t have time for patient recruitment.
We get it. Clinical trials mean all hands on deck, and no one has time for marketing. By listing your trial with Clinical Ally people can search our database of trials on different criteria (condition, location, etc.) and find you! People can search easily and often with our website. You can do this in conjunction with digital marketing to increase your potential recruitment numbers. Contact us to list your trial today!
Challenge Number Three: Having a pool or potential trial participants when you need them.
If you don’t have enough patient recruits for the different phases of your clinical trial when you need them it can be costly in dollars and in time. Having a pool of potential clinical trial patients for a trial can keep things on target and moving forward. We allow those who are interested in hearing about upcoming trials to register with us, so we already have potential recruits in place.
Have Patient Recruitment in Control with Clinical Ally
We can market your trial with a website, digital marketing, and print marketing. We can put the right type of patient in touch with you with our clinical trial search feature. With our pool or potential patients, we may already have potential clients for you to connect with. With the right tools in place, patient recruitment doesn’t have to be as big a challenge in the future. Contact us today for more information on any of our services. Clinical Ally is bringing people and clinical trials together!
Additional reading for potential patients: Three Reasons to Participate in Clinical Trials