Marketing a Clinical Trial is About the People Who Will Participate in It
For the sponsors of clinical trials, the biggest challenge aside from the actual clinical research for their trial is patient recruitment. The question always is, how do we find quality participants for our clinical trial? CROs (contact research organizations) assist pharmaceutical, biotechnology, and medical device companies as an outsourced, contract basis in this task and together they work to recruit patients through (hopefully effective) marketing. So how can this marketing be more effective? By thinking more like those potential recruits and what they going through.
Marketing for Potential Patients Instead of At Them
As experts in digital marketing, the team at Clinical Ally knows that you have to think like the people that are searching for you. You have to keep in mind the search terms they would use to find you, the type of information they are looking for when they find you, and the easy way they need to be able to get a hold of you. Here is how we would recommend to proceed:
1. Design your Website: Make your website design clean and easy to navigate. Provide your visitors and prospective recruits the information they need. This will be information about your trial, about the condition, proceedure or device your study is for, and make it easy to get a hold of you with a simple contact form. Also keep in mind the potential participants need for privacy. Your website is the first impression so having a clean, user friendly design for both desktop and mobile is extremely important.
2. People are Searching for Your Study: By determining search terms and phrases people are using to locate research studies and clinical trials Clinical Ally can optimize your website for the people that are searching for your trial/study. We can use tools like Google Search Console, Google Keyword Planner, and suggested keywords to figure out just how people will look to find you. This is what search engine optimization (SEO) and pay-per-click (PPC or Google Adwords) is about.
3. Reach Out to People Where they Are: By realizing where potential recruits are spending their time searching for trials and where, we can use the digital marketing tools that will help you reach out to them. Social media is used by millions of people, and believe it or not, potential clinical trial and research study recruits use all forms of social media from Facebook to Twitter to even Pinterest.
5. Print and Media: In clinical trial site locations you can laser focus your trial marketing with print and media buys. We can help you target the right audience.
4. Clinical Ally is a Tool that can Match You to Participants: By listing your trial with Clinical Ally, we can sign up recruits for you. We want to help people trying to find a clinical trial to participate in and match them to trials that are available for them. We can help you make a match to people looking for you.
Use all the tools available to you, while keeping your future trial participants in mind. We can help you put your marketing dollars in the right place. Digital marketing can keep your costs low with targeted marketing and organic search. We are experts in figuring out the right combination for your clinical trial.
Are you a CRO or someone in the pharmaceutical, biotechnology, and medical device industry that want to know more? Contact us and let us see what we can do for you.