GENERAL BRANDING: Every product or service in the market needs a brand to be successful in the marketplace, and your clinical trial is no exception. Branding starts with a logo which is the identifying feature, which can consist of an image and/or text. Many times, the logo is accompanied by a tagline in direct relation to the product or service being marketed.
Your clinical trial branding should appeal to your target audience. This is done using shapes, colors, themes, and values that your target audience will relate to well. Branding should also take into account trends in marketing, competition, and application of the brand. Let Clinical Ally help you build a memorable brand!
WEBSITE DESIGN & DEVELOPMENT: Think of your clinical trial website as a comprehensive, interactive brochure for your audience. In many cases, it will be the first thing the public sees. Clinical Ally’s goal is for your website to leave a lasting impression. We build custom, mobile-friendly, responsive websites. More importantly, these websites are designed with digital marketing in mind. Should you decide to market your site, it will have the necessary tools in place to be able to market from day one. Clinical Ally is a leader in websites geared to the industry.
DIGITAL MARKETING SERVICES: We offer digital marketing services including search engine optimization (SEO), Google Adwords (or Pay-Per-Click – PPC), online reputation management, social media management & advertising including Facebook, Instagram, Twitter, YouTube, and more. Your goal is to get your trials out to the people, and our job is to make that happen. We excel at promoting clinical trials through digital marketing.
In addition, Clinical Ally has a variety of reporting and tracking tools that contribute to our marketing efforts. We can run reports on what keywords or terms are trending related to your trial or target condition, what the monthly search volumes look like, and even estimates on what is being paid for certain key terms. We are able to utilize call tracking technology and reporting to show you on a monthly basis a variety of details about public interaction to your website and your digital advertising.
DESIGN AND PRINT SERVICES: Clinical Ally can continue your brand beyond the logo, messaging, and website stages to collateral marketing materials like brochures, posters, mailers, promotional products and more. We have the ability to design, print, and deliver orders from a small business card order of several hundred, to a brochure order that numbers in the hundreds of thousands. Are you planning a mailing? We have access to mail lists designed around your core audience. We have extensive print knowledge that allows us to work on a consultant level to ensure your clinical trial print budget goes further!
MAJOR MEDIA BUYS: Marketing oftentimes consists of major marketing components such as television, radio, billboard, newsprint, magazine, or digital package buys. We can not only help facilitate these media buys, but we can help you conceptualize, script, design and produce everything needed to contribute to a well-rounded, cohesive marketing campaign.
CONSULTING: If your organization is looking for consultation on the marketing of your upcoming clinical trial(s), we are here to help! We understand that although medical groups, pharmaceutical companies, and physicians are experts in their respective medical fields, they may not have all of the tools they need to effectively market a trial. This is where Clinical Ally comes in.
Although consulting is a paid service, we are happy to offer a “Discover Session” designed to discuss your trial marketing needs and/or challenges. If at that time you are ready to move forward, and we feel as though the project fits within the scope of our marketing skill sets, we will provide you with a formal consultant proposal.
